McColly's opened in 1992 in the heart of downtown Athens. It has been providing fashionable but affordable clothing to University of Georgia college students and their friends and family alike for over 15 years. We offer a select choice of clothing, shoes and accessories. Our brands consist of emerging new designers and tend to have a laid back stylish west coast feel.  We buy in very limited quantities, so your purchases will be unique like you. We welcome you and hope that you visit often. We add new, great items each week!